Freelance Freedom #116 by N.C. Winters featured on freelanceswitch.com and on ncwinters.com

As you know I know a little something about the usage of animals within a logo. Take note of my company logo below. There’s something about a dog or a cat or panda bear used in a companies branding that adds a little something to it. In my opinion it tends to bring life to a logo. It almost turns the logo into a living breathing creature. Below are some more examples of animals being [...]

We’re all smitten with social media. We can talk to people all around the globe, we can grow our businesses, and we can reach out and touch our neighbors without leaving the comfort of home. We chat, we tweet, we post, we blog, we share, we comment, we Skype, we’re up on all the latest social media platforms, and we’re happily and proudly engaged. But have you ever thought about how your social media activity [...]

Freelance Freedom #116 by N.C. Winters featured on freelanceswitch.com and on ncwinters.com

I had the pleasure of spending my lunch time with LaKesha Womack for her appropriately named blog talk radio show, “Lunch with LaKesha“. We discussed some key points in building a successful brand. The points we covered were: Consistency Positioning Professionalism Image Communicating the right message Click below to get the details of everything we talked about during lunch. Listen to internet radio with LaKesha Womack on Blog Talk Radio

When developing an ad campaign, using emotion is a very important element to include when conveying a message. In rare cases, however, the message itself delivers it’s own emotion. This is the case in State Farm’s Empire State of Mind 9/11 Tribute Commercial. For the 10th anniversary of 9/11, state Farm along with director Spike Lee put together a moving piece. The commercial featured 150 children, ages 8-11, that visited four firehouses in the New [...]

I remember a time when my dad would take us on trips and have his arsenal of maps. At his disposal he had the entire United States in one atlas book to guide us from state to state. Those days are long gone. Electronic, satellite driven navigation is now your guide into unknown territory as it speaks each highway and turn to you. To promote their new line of GPS systems, Sony put together a [...]

Have you seen a font that you wanted to use but did not know the name of it? Searching the hundreds of fonts on your computer trying to match one with a font that you have seen can be a frustrating  job. MyFont.com has a free service called “What the Font” that will analyze any graphic, identify the text and match the text to an available font. The process is simple. You will upload the [...]

You know your business needs a strong, solid brand to compete in the marketplace. You know the basics of building a brand. You’re active on various social media platforms, like Facebook, Twitter, LinkedIn, StumbleUpon, Digg, About.me, etc. How do you manage to develop a cohesive brand across all these different platforms? Hint: it’s more than using the same logo pic on your profiles! Here are some critical points to ensure your branded online presence is [...]

Freelance Freedom #116 by N.C. Winters featured on freelanceswitch.com and on ncwinters.com