Tweet Recently while I was running my Microsoft Security Essentials virus scan I received a notification that I had a severe threat and needed to download the trial version of ThinkPoint in order to remove the threat. I later found out that this was a virus thanks to a twitter hashtag search and the fact it was doing some very unusual things. The virus, in my opinion, was very well executed. It appeared to run [...]

Tweet Happy Thanksgiving from the Yellow Dogg Designs’ family to all the readers of the Dogg Blogg. Make sure that every day is filled with thanks and remember those things that are worth being thankful for.

Freelance Freedom #36 by N.C. Winters featured on freelanceswitch.com and on ncwinters.com.

Tweet It goes without question that the University of Oregon has an incredibly successful and dominant football program. Their current number one ranking would suggest that. What  many may have noticed but not put much thought into is their dominance in the branding arena as well. I think it is more than a coincidence that the master of branding, Phil Knight (Founder and chairman of Nike), is an alumnus and major financial contributor to the [...]

Today (Nov 19) is the first official National Entrepreneurs’ Day.

Freelance Freedom #35 by N.C. Winters featured on freelanceswitch.com and on ncwinters.com.

Tweet In September of 2009 and purely by accident I fell upon one of the most talented and creative young women I have ever met in my time as a graphic designer. Her name was Melody Nieves (@MelodyNieves) and I was reading a blog post of hers written 6 months prior announcing that she had won the “AzoogleAds Party at the Playboy Mansion” T-shirt Design Contest. The prize was an all expense paid trip to [...]

Tweet Axe has always been known for it’s out-the-box ads with sexual undertones. This one hilariously pushes the envelope and redefines the idea that sex sales. If you have not seen this commercial then you probably have not been up past midnight watching the truTVnetwork. Do you think this commercial is appropriate for any time of the day? Is it effective marketing?

Tweet Even though I am very passionate about logo design, marketing and brand positioning one of the hardest things as a designer is explaining the importance and value of a good logo to a potential client. Let us first start with the definition of a logo. Logo (lō′gō) a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. However the definition does not fully [...]

Tweet On October 12, after 43 years, Belk, Inc, updated their familiar logo and brand. It was a $70 million effort to appeal to the “modern Southern woman”. The new tag line “modern.southern.style.” goes along with that concept. Founded in 1888, in Monroe, NC, by Henry Belk, the store was first called “New York Racket” and then “Belk Brothers,” after William Belk made his brother, John, a partner. Today Belk is the largest, privately owned, [...]