Tweet Social media is quickly become a major part of a lot of small businesses marketing and branding game plans and twitter is at the forfront of that. For the busy entrepreneur, simply logging into the Twitter website is not an effective way to make the most out of twitter. In order to expand his or her reach in the social media universe, they must the most of their 8 or more hour workday. The [...]

Tweet   There’s something about a black and white logo that adds a bit mystery and intrigue to a brand. The clean look is also something to be admired. While the black and white color scheme can be viewed as simple and minimal, it can sometimes be more difficult for a designer to create. More has to be created using less. We are featuring a showcase of 25 logo designs from various designers that caught [...]

Tweet In the late 70′s and early 80′s the daily diary of hip hop could be told on the graffiti splashed buildings and trains of New York. The art formed was no more than the faint sound of freestyle battles on the corners in communities of Bronx, Brooklyn and Queens. As the music industry changed so did Hip Hop. It went from buying a mix tape off the street to downloading an entire album through [...]

Tweet Exploring Social Media and CreditLoan.com collaborated on an infographic to illustrate the gap between those that use social media tools and those that do not. What I found interesting was that email still remains the number 1 marketing tool even as social media continues to gain ground amongst large and small companies.

Tweet When putting together the ideal website it is important to understand what the visitor is seeing. The layout and design of the website has to be able to keep the visitors’ attention long enough for him or her to understand the organization’s call to action. According to studies, you have about three seconds to capture the visitor’s attention before he/she chooses to stay or go. The way it looks, its flow and how easy it [...]

Freelance Freedom #58 by N.C. Winters featured on freelanceswitch.com and on ncwinters.com

Tweet When all other airlines were laying off employees and raising fees, Southwest did the the exact opposite. They had come across a formula that went against the grain in the airline world. The result was success. In the  2011 North America Airline Satisfaction Study J.D. Power rated them “among the best” (highest rating) in 5 different categories. In the Glassdoor.com 2011 Best Places To Work – Employees’ Choice award Southwest ranked #2. According to [...]

Freelance Freedom #57 by N.C. Winters featured on freelanceswitch.com and on ncwinters.com