When developing an ad campaign, using emotion is a very important element to include when conveying a message. In rare cases, however, the message itself delivers it’s own emotion. This is the case in State Farm’s Empire State of Mind 9/11 Tribute Commercial. For the 10th anniversary of 9/11, state Farm along with director Spike Lee put together a moving piece. The commercial featured 150 children, ages 8-11, that visited four firehouses in the New [...]

I remember a time when my dad would take us on trips and have his arsenal of maps. At his disposal he had the entire United States in one atlas book to guide us from state to state. Those days are long gone. Electronic, satellite driven navigation is now your guide into unknown territory as it speaks each highway and turn to you. To promote their new line of GPS systems, Sony put together a [...]

As more and more people are using their phone for more than just sending and receiving calls, phone makers are doing whatever they can to enhance their features. We spend a lot of time surfing the web, viewing pictures and watching videos on our phone so it would make sense that the image we are looking at is sharp and crystal clear. AT&T put together a funny commercial for the Samsung Infuse 4G. The commercial [...]

When I first started hearing of iPhone’s ability to surf the web while talking on the phone on the AT&T network I thought, “What’s the big deal? I don’t need to surf the web while talking on the phone. And don’t all smartphones and carriers allow you to do that?” I quickly realized that, no, all phones don’t allow you to do that and, yes, there are times I want to (or need to) talk [...]

You would never think a company like Google could capitalize on the the emotional aspect of marketing. While we know technology can be used to streamline certain functions in our daily life, it can also be used in a more personal sense. This campaign is aimed at showing off all the wonderful features the Google Chrome has to offer. A father uses Google Chrome in combination with its other products (YouTube, GMail, Pacasa) to chronicle  [...]

There’s always something touching and emotional about a solider coming home after a deployment. It’s one of those things everyone can rally around and feel good about. Budweiser presents the build up of this event in a great fashion. The Commercial opens up in split-screen with the solider calling his family and letting them know that he is coming home. As the commercial progresses, on the left side it shows his journey home and on [...]

What’s more disgusting than knowing that pests are running all through where you sleep and eat? If you aren’t thinking about it, Orkin will make you think about it. In the Orkin television ads the pests not only try to invade their home, but infiltrate their lives. From blind dates, to playing Guitar Hero while the family is on vacation, these rodents and six legged nuisances are determined to make the life of the humans [...]

A S.W.A.T Team, a helicopter, half-nude models, sex, kidnapping. No, this is not another Michael Bay movie or an episode of CSI. It is a commercial for high-end real estate property. Adrian Jenkins and Ian Adams, real-estate agents for Neo Property, presented this commercial to showcase their 10,000-square-foot, 3-level luxurious, waterfront property. The commercial takes place at 15 Queen Anne Court (the property being sold) in Sovereign Islands, Queensland (Australia). It shows a helicopter-riding, S.W.A.T [...]

Each first Lady had their pet project – Nancy Regan and her “Say No To Drugs” campaign; Laura Bush and her fight to reduce illiteracy; and now Michelle Obama with her effort to increase childhood wellness and reduce obesity. It had been a while since I had seen any first lady doing a PSA. The most prominent television presence I can remember is Nancy Regan’s since this current one. Michelle Obama’s Let’s Move! campaign features [...]

I always get a kick out of hearing the story behind the story of someone who has established some sort of fame, success and notoriety. Hearing the little known facts about them are fascinating. It allows people to have a real look into who they are. Dove Men+Care campaign features Ervin “Magic” Johnson, John Thompson, Jr. and Bobby Hurley. It is being shown during the NCAA basketball tournament and allows these three men, who are [...]