Archive for the ‘branding’ Category

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6 Logo Brand Concepts That Have Stood the Test of Time

While some brands change as often as the direction of the wind there are those that are so recognizable simply because of their longevity in the marketplace. I have put together a small sampling of logos that go back as far as the 1860’s without any change what-so-ever.
The Dallas Cowboys’ blue star logo is associated [...]

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Inexpensive Ways to Market Your Business

After working with a qualified designer you have put together a nice little brand for yourself. You have your amazing website, your incredible logo and your eye-catching business cards. As a small business with little start-up capital you are probably now scraping for pennies but still have a long way to go to driving people to [...]

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Evolution of a Brand: The Short History of My Logo

Recently I did a complete re-branding of my company which, of course, included a redesign of my logo. In my short business lifespan I have had three different logo designs. Although this sounds frequent I had reason behind each revision. I will openly critique my previous designs which will allow you to see how I [...]

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5 Reasons Why I Tweet

Admittedly, it took me a while to understand why I should be on Twitter. From the very first mention of twitter by a client of mine it was as if I was hearing about it everywhere; CNN, ESPN, late night talk show, daytime talk shows. Still I could not find it’s purpose. I had [...]

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