Tweet Wonder Bread, Ding Dongs, Ho Hos, Honey Buns and of course the all famous Twinkie. These aren’t just snacks but a tasty piece of American History. They are a part of childhood memories. The quick snack in a bag embedded itself into our pop culture for decades and satisfied our sweet tooth. But now, Hostess, the company responsible for providing us these sugary snacks is no more. Because of struggling sales and labor disputes, [...]

Tweet The keys of being a success in politics is to get a large amount of people to like, respect, trust and believe in you. Since these are also the keys of having a successful brand it was only natural to include a presidential campaign in my branding spotlight. On November 6, millions will anticipate the results of the 2012 Presidential campaign between Democratic candidate Barack Obama and Republican Candidate Mitt Romney. For approximately 18 [...]

Tweet Every four years, in the heat of the Summer, the excitement of the world’s greatest athletes gathering in one city to compete fills the air. It is the summer Olympics and for the third time in it’s history it is in London, England. The modern day Olympics started in 1896 in Athens, Greece (the site of the original Olympic games from 8th century BC to the 4th century AD) and occur every four years. [...]

Tweet In 1962, two childhood friends from London, Mick Jagger and Keith Richards, formed a band that was one part rhythm & blues and one part rock & roll. Now after 50 years, The Rolling Stones is known as one of the most commercially successful bands in music history. Whether the bulk of their success is due to intense drive, incredible musical talent or sheer dumb luck it can’t be ignored that a major factor [...]

Tweet We’re all smitten with social media. We can talk to people all around the globe, we can grow our businesses, and we can reach out and touch our neighbors without leaving the comfort of home. We chat, we tweet, we post, we blog, we share, we comment, we Skype, we’re up on all the latest social media platforms, and we’re happily and proudly engaged. But have you ever thought about how your social media [...]

Tweet I had the pleasure of spending my lunch time with LaKesha Womack for her appropriately named blog talk radio show, “Lunch with LaKesha“. We discussed some key points in building a successful brand. The points we covered were: Consistency Positioning Professionalism Image Communicating the right message Click below to get the details of everything we talked about during lunch. Listen to internet radio with LaKesha Womack on Blog Talk Radio

Tweet You know your business needs a strong, solid brand to compete in the marketplace. You know the basics of building a brand. You’re active on various social media platforms, like Facebook, Twitter, LinkedIn, StumbleUpon, Digg, About.me, etc. How do you manage to develop a cohesive brand across all these different platforms? Hint: it’s more than using the same logo pic on your profiles! Here are some critical points to ensure your branded online presence [...]

Buffy Griffin of EnVISIONED Works speaks with Owner and Founder Mark Bailey on “The Importance of Graphic Design” on Blog Talk Radio

Tweet When all other airlines were laying off employees and raising fees, Southwest did the the exact opposite. They had come across a formula that went against the grain in the airline world. The result was success. In the  2011 North America Airline Satisfaction Study J.D. Power rated them “among the best” (highest rating) in 5 different categories. In the Glassdoor.com 2011 Best Places To Work – Employees’ Choice award Southwest ranked #2. According to [...]

Tweet “Hand me that Kleenex”. “I’m going to Xerox these forms”. “Google that information for me”. These are brands that have become a part of our everyday language. Sometimes the popularity of a brand becomes so large that its name is used synonymously with an action or thing, even when that particular product brand is not actually being used. They even have a name for this. It’s called a genericized trademark. A genericized trademark (also [...]