We’re all smitten with social media. We can talk to people all around the globe, we can grow our businesses, and we can reach out and touch our neighbors without leaving the comfort of home. We chat, we tweet, we post, we blog, we share, we comment, we Skype, we’re up on all the latest social media platforms, and we’re happily and proudly engaged. But have you ever thought about how your social media activity [...]

I had the pleasure of spending my lunch time with LaKesha Womack for her appropriately named blog talk radio show, “Lunch with LaKesha“. We discussed some key points in building a successful brand. The points we covered were: Consistency Positioning Professionalism Image Communicating the right message Click below to get the details of everything we talked about during lunch. Listen to internet radio with LaKesha Womack on Blog Talk Radio

You know your business needs a strong, solid brand to compete in the marketplace. You know the basics of building a brand. You’re active on various social media platforms, like Facebook, Twitter, LinkedIn, StumbleUpon, Digg, About.me, etc. How do you manage to develop a cohesive brand across all these different platforms? Hint: it’s more than using the same logo pic on your profiles! Here are some critical points to ensure your branded online presence is [...]

Buffy Griffin of EnVISIONED Works speaks with Owner and Founder Mark Bailey on “The Importance of Graphic Design” on Blog Talk Radio

When all other airlines were laying off employees and raising fees, Southwest did the the exact opposite. They had come across a formula that went against the grain in the airline world. The result was success. In the  2011 North America Airline Satisfaction Study J.D. Power rated them “among the best” (highest rating) in 5 different categories. In the Glassdoor.com 2011 Best Places To Work – Employees’ Choice award Southwest ranked #2. According to their [...]

“Hand me that Kleenex”. “I’m going to Xerox these forms”. “Google that information for me”. These are brands that have become a part of our everyday language. Sometimes the popularity of a brand becomes so large that its name is used synonymously with an action or thing, even when that particular product brand is not actually being used. They even have a name for this. It’s called a genericized trademark. A genericized trademark (also known [...]

In this age of social networking, where the world wide web brings people from all parts of the globe together across the Internet bandwidth within seconds, more-than-likely a portion of your clients will meet you through your web presence before they ever meet you in your physical presence; if they ever meet you face-to-face at all. With that in mind, I’m always baffled by how little effort some businesses, many businesses, put into their web [...]

While McDonald’s gets all the attention in the fast food world, if you want to talk about a consistent brand you have to mention Chick-fil-a. Chick-fil-a is a privately-held, Christian-owned company that closes every Sunday. The staff greets you with a smile and the dining area is always clean and orderly.  As soon as you walk through the door you can tell every step possible has been taken to make sure that the customer is [...]

The iPad, iPhone, iMac, iThis, iThat. Unless you have been living under an iRock you have heard of the Apple brand. Whether you like their products or not, whether you have ever used them or not, you are very familiar with it. It is one of the strongest brands in the world. Customers camp out for their products and “drop dates” make headline news. Everything that surrounds Apple is a big deal, from the CEO [...]

While our branding profiles have normally focused on the elements that have contributed to the strength of a brand, this post is actually about how Domino’s has re-branded in order to stay relevant. In 2009 a survey of consumer taste testers ranked Domino’s Pizza last among national chains (tied with Chuck E. Cheese). In that same year Domino’s made the decision to totally reinvent themselves. Along with their reinvention they developed a television ad campaign [...]