Commercial Break: Above The Influence
PSA’s will never go out of style. Where they make their biggest impact is still by way of television ads. Television is the one method the unsuspecting individual can be introduced to a visual lesson in life in the middle of zoning out to something mindless. Above The Influence has created a series of televisions spots focused on deterring teens and young adults from drug use and abuse.
The Above The Influence ad campaign was created by the National Youth Anti-Drug Media Campaign. The spots use exaggerated but effected ways of showing the effects of drug use. On spot features a young male listening to his father shout at him about the damage he did to the car but unable to comprehend or respond because he forgot his brain at a party the night before. It is suggested that his choice to do drugs was similar to leaving his brain behind which inadvertently caused him to get into an accident.
I think the Above The Influence campaign is affective because the ads use sensationalizing and simple common sense to emphasize the importance of making sound judgment as it relates to drug use.
Do you think Above The Influence is successful in getting their point across to the audience they are targeting?
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