Commercial Break: Dove Men + Care (Journey To Comfort)
I always get a kick out of hearing the story behind the story of someone who has established some sort of fame, success and notoriety. Hearing the little known facts about them are fascinating. It allows people to have a real look into who they are.
Dove Men+Care campaign features Ervin “Magic” Johnson, John Thompson, Jr. and Bobby Hurley. It is being shown during the NCAA basketball tournament and allows these three men, who are very familiar with being in the tournament, to share a piece of their life in a 30 second spot.
The commercials emphasize being comfortable in your own skin. I like the campaign for that reason. The link between Dove and men is not always an obvious one but by showing these men bear themselves it becomes easy for other men to connect with them and in turn to connect with Dove. Dove does a good job of softening the image of these sports figures and hardening the image of Dove by allowing the two to meet in the middle.
What do you think of Dove’s Journey To Comfort campaign?
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