Commercial Break: Orkin
What’s more disgusting than knowing that pests are running all through where you sleep and eat? If you aren’t thinking about it, Orkin will make you think about it.
In the Orkin television ads the pests not only try to invade their home, but infiltrate their lives. From blind dates, to playing Guitar Hero while the family is on vacation, these rodents and six legged nuisances are determined to make the life of the humans a living hell.
With a bit of exaggeration and some detailed creature recreation, this Orkin commercial makes the reality of pest control very personal. It is a good way to get the viewer thinking about what could be creeping and crawling through the underbelly of their own home. They made sure they made the unwanted characters as gruesome as possible. The story lines represent a lifestyle that is so intertwined with the pests, that only Orkin can remove them from their daily lives.
The effectiveness of the commercial lies in the fact that everyone should be aware of what lurks within their home. The size of the pests in the commercial makes it that much more difficult an issue to ignore.
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