Commercial Break: Volkswagen – The Force [Superbowl Preview]
Even though players prepare all year round in hopes of making it to the Superbowl the real competition is in the advertising game. Millions of dollars go into making that perfect commercial to air during the Superbowl. Advertisers know that the largest viewing audience of the year will be available on February 6th so this is prime time to capitalize on capturing their attention.
This commercial for the 2012 Volkswagon Pasat made its debut online and will be one of the featured commercials during the Superbowl. It features a pint-sized Darth Vader who is convinced that he has he power of the force. The commercial is bound to catch everybody’s attention. The Star Wars music and little Vader’s cape is enough to keep people entertained until the real purpose of the commercial comes in the last scene.
Do you think this will be one of the best marketing campaigns featured during the Superbowl?
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