JC Penney Starts Lighthearted Feud with Kmart over ‘Jingle Bells’ Ad #ShowYourJoe
JC Penney took to twitter yesterday to do some promotion and poke a little fun at Kmart’s viral ad ‘Jingle Bells’. In case you have not seen the ad, here it is:
The risqué ad has drawn the attention of close to 10 million viewers, one of those being JC Penney who started a friendly, social media, back-and-forth banter with Kmart.
— JCPenney (@jcpenney) November 20, 2013
— Kmart (@Kmart) November 20, 2013
@Kmart, to be brief, we just thought your twigs and berries might want an extra layer
— JCPenney (@jcpenney) November 21, 2013
— Kmart (@Kmart) November 21, 2013
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