When I first started on twitter I had no idea of how I was going to use it. I knew it had the potential to be a good marketing tool (or at least that was what everyone was telling me) but how that would happen I did not know. Almost immediately I also realized that twitter was an excellent source of information. Initially I spent most of my time finding others who did what I [...]

When starting a business it is easy to become overwhelmed by the multitude of tasks before you. Not only do you have to legally establish the business, you have to find a location to operate from, you have to create accounting processes but most of all you have to service your customers. Branding is often one of the areas in business that receives the least amount of attention and financial resources because many business owners [...]

Remember the old saying “You get what you pay for”? Receiving a good product or service quickly for a low cost is not any more a possibility than pink elephants (unless of course the pink elephants were preceded by a pint of Jack Daniels).  If as a freelancer you are promising this you are selling your business short. And if as a consumer you are expecting this you are selling yourself short. The below infographic [...]

Freelance Freedom #37 by N.C. Winters featured on freelanceswitch.com and on ncwinters.com.

This is actually one of my Mom’s favorite commercials. It tends to crack me up every time I see it too. Target has capitalized on what I think makes for a good series of commercials; an over the top character/spokesperson. The woman in the commercial gives an exaggerated  example of how consumers prepare for the infamous Black Friday which is the the day following Thanksgiving Day and traditionally marks the beginning of the Christmas shopping [...]

Recently while I was running my Microsoft Security Essentials virus scan I received a notification that I had a severe threat and needed to download the trial version of ThinkPoint in order to remove the threat. I later found out that this was a virus thanks to a twitter hashtag search and the fact it was doing some very unusual things. The virus, in my opinion, was very well executed. It appeared to run simultaneously [...]

Happy Thanksgiving from the Yellow Dogg Designs’ family to all the readers of the Dogg Blogg. Make sure that every day is filled with thanks and remember those things that are worth being thankful for.

Freelance Freedom #36 by N.C. Winters featured on freelanceswitch.com and on ncwinters.com.

It goes without question that the University of Oregon has an incredibly successful and dominant football program. Their current number one ranking would suggest that. What  many may have noticed but not put much thought into is their dominance in the branding arena as well. I think it is more than a coincidence that the master of branding, Phil Knight (Founder and chairman of Nike), is an alumnus and major financial contributor to the school. [...]

Today (Nov 19) is the first official National Entrepreneurs’ Day.