In the late 70′s and early 80′s the daily diary of hip hop could be told on the graffiti splashed buildings and trains of New York. The art formed was no more than the faint sound of freestyle battles on the corners in communities of Bronx, Brooklyn and Queens. As the music industry changed so did Hip Hop. It went from buying a mix tape off the street to downloading an entire album through iTunes. [...]

Exploring Social Media and CreditLoan.com collaborated on an infographic to illustrate the gap between those that use social media tools and those that do not. What I found interesting was that email still remains the number 1 marketing tool even as social media continues to gain ground amongst large and small companies.

When putting together the ideal website it is important to understand what the visitor is seeing. The layout and design of the website has to be able to keep the visitors’ attention long enough for him or her to understand the organization’s call to action. According to studies, you have about three seconds to capture the visitor’s attention before he/she chooses to stay or go. The way it looks, its flow and how easy it is [...]

Freelance Freedom #58 by N.C. Winters featured on freelanceswitch.com and on ncwinters.com

When all other airlines were laying off employees and raising fees, Southwest did the the exact opposite. They had come across a formula that went against the grain in the airline world. The result was success. In the  2011 North America Airline Satisfaction Study J.D. Power rated them “among the best” (highest rating) in 5 different categories. In the Glassdoor.com 2011 Best Places To Work – Employees’ Choice award Southwest ranked #2. According to their [...]

Freelance Freedom #57 by N.C. Winters featured on freelanceswitch.com and on ncwinters.com

In the film Field of Dreams, Kevin Costner’s character, Ray, hears a voice that says “If you build it, (they) will come”. While this may be true about a lot of things, it is not entirely true in the world of web design. A good website can lie dormant and untouched if nothing is done to announce its presence. It is not automatic that if good content occupies webspace people will come view it. What [...]

As more and more people are using their phone for more than just sending and receiving calls, phone makers are doing whatever they can to enhance their features. We spend a lot of time surfing the web, viewing pictures and watching videos on our phone so it would make sense that the image we are looking at is sharp and crystal clear. AT&T put together a funny commercial for the Samsung Infuse 4G. The commercial [...]

Freelance Freedom #55 by N.C. Winters featured on freelanceswitch.com and on ncwinters.com

You’ve let your nine-to-five go and dove head first into your new venture as an entrepreneur. There’s nobody to tell you what to do or when to do it. You are your own boss and ready to take on the world. but… There’s nobody to tell you what to do or when to do it. You’re responsible for everything now. Before your tract to self-employment, you walked into an office that was neatly organized and [...]