Tweet “Hand me that Kleenex”. “I’m going to Xerox these forms”. “Google that information for me”. These are brands that have become a part of our everyday language. Sometimes the popularity of a brand becomes so large that its name is used synonymously with an action or thing, even when that particular product brand is not actually being used. They even have a name for this. It’s called a genericized trademark. A genericized trademark (also [...]

Tweet What Superbowl advertisers  packed the biggest punch leading up to the Superbowl? The infographic below (courtesy of the Meltwater Group) gives a graphic display of which brands got the most Twitter pre-Superbowl buzz between January 31-Febuary 4. Image courtesy Meltwater Group