Branding Spotlight: Chick-fil-a

Tweet While McDonald’s gets all the attention in the fast food world, if you want to talk about a consistent brand you have to mention Chick-fil-a. Chick-fil-a is a privately-held, Christian-owned company that closes every Sunday. The staff greets you with a smile and the dining area is always clean and orderly.  As soon as you walk through the door you can tell every step possible has been taken to make sure that the customer [...]