Tweet When developing an ad campaign, using emotion is a very important element to include when conveying a message. In rare cases, however, the message itself delivers it’s own emotion. This is the case in State Farm’s Empire State of Mind 9/11 Tribute Commercial. For the 10th anniversary of 9/11, state Farm along with director Spike Lee put together a moving piece. The commercial featured 150 children, ages 8-11, that visited four firehouses in the [...]

Tweet I remember a time when my dad would take us on trips and have his arsenal of maps. At his disposal he had the entire United States in one atlas book to guide us from state to state. Those days are long gone. Electronic, satellite driven navigation is now your guide into unknown territory as it speaks each highway and turn to you. To promote their new line of GPS systems, Sony put together [...]

Tweet As more and more people are using their phone for more than just sending and receiving calls, phone makers are doing whatever they can to enhance their features. We spend a lot of time surfing the web, viewing pictures and watching videos on our phone so it would make sense that the image we are looking at is sharp and crystal clear. AT&T put together a funny commercial for the Samsung Infuse 4G. The [...]

Tweet There’s always something touching and emotional about a solider coming home after a deployment. It’s one of those things everyone can rally around and feel good about. Budweiser presents the build up of this event in a great fashion. The Commercial opens up in split-screen with the solider calling his family and letting them know that he is coming home. As the commercial progresses, on the left side it shows his journey home and [...]

Tweet I always get a kick out of hearing the story behind the story of someone who has established some sort of fame, success and notoriety. Hearing the little known facts about them are fascinating. It allows people to have a real look into who they are. Dove Men+Care campaign features Ervin “Magic” Johnson, John Thompson, Jr. and Bobby Hurley. It is being shown during the NCAA basketball tournament and allows these three men, who [...]

Tweet PSA’s will never go out of style. Where they make their biggest impact is still by way of television ads. Television is the one method the unsuspecting individual can be introduced to a visual lesson in life in the middle of zoning out to something mindless. Above The Influence has created a series of televisions spots focused on deterring teens and young adults from drug use and abuse. The Above The Influence ad campaign  was [...]

Tweet Since 2009 the Big Three (GMC, Chrysler and Ford) have been trying to recover from decreased sales and competition from foreign auto makers. As a result, Detroit’s economy took a direct hit. In response Chrysler created a commercial that centers around reestablishing pride in home-grown auto-making. The commercial features Eminen driving through the streets of Detroit in a black Chrysler 200 with his track “Lose Yourself” slowly building in the background. It ends with [...]

Tweet State Farm features a series of commercials where after an accident the characters sing the State Farm jingle and an insurance agent shows up. While the State Farm agent analyzes the damage the characters have a little fun with the power and add their own individual request. In the one featured below the characters use the power to change their partners into their ideal boyfriend and ideal girlfriend. I have noticed that insurance companies [...]

Tweet This is actually one of my Mom’s favorite commercials. It tends to crack me up every time I see it too. Target has capitalized on what I think makes for a good series of commercials; an over the top character/spokesperson. The woman in the commercial gives an exaggerated  example of how consumers prepare for the infamous Black Friday which is the the day following Thanksgiving Day and traditionally marks the beginning of the Christmas [...]