8
2011
Branding Spotlight: Southwest Airlines
Tweet When all other airlines were laying off employees and raising fees, Southwest did the the exact opposite. They had come across a formula that went against the grain in the airline world. The result was success. In the 2011 North America Airline Satisfaction Study J.D. Power rated them “among the best” (highest rating) in 5 different categories. In the Glassdoor.com 2011 Best Places To Work – Employees’ Choice award Southwest ranked #2. According to [...]
17
2011
Branding Spotlight: Chick-fil-a
Tweet While McDonald’s gets all the attention in the fast food world, if you want to talk about a consistent brand you have to mention Chick-fil-a. Chick-fil-a is a privately-held, Christian-owned company that closes every Sunday. The staff greets you with a smile and the dining area is always clean and orderly. As soon as you walk through the door you can tell every step possible has been taken to make sure that the customer [...]


An article by helperdogg






