Browsing articles tagged with " customer service"
Jun
8
2011

Branding Spotlight: Southwest Airlines

southwest

Tweet When all other airlines were laying off employees and raising fees, Southwest did the the exact opposite. They had come across a formula that went against the grain in the airline world. The result was success. In the  2011 North America Airline Satisfaction Study J.D. Power rated them “among the best” (highest rating) in 5 different categories. In the Glassdoor.com 2011 Best Places To Work – Employees’ Choice award Southwest ranked #2. According to [...]

Apr
17
2011

Branding Spotlight: Chick-fil-a

chick_fil_a

Tweet While McDonald’s gets all the attention in the fast food world, if you want to talk about a consistent brand you have to mention Chick-fil-a. Chick-fil-a is a privately-held, Christian-owned company that closes every Sunday. The staff greets you with a smile and the dining area is always clean and orderly.  As soon as you walk through the door you can tell every step possible has been taken to make sure that the customer [...]

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