There’s something about a black and white logo that adds a bit mystery and intrigue to a brand. The clean look is also something to be admired. While the black and white color scheme can be viewed as simple and minimal, it can sometimes be more difficult for a designer to create. More has to be created using less. We are featuring a showcase of 25 logo designs from various designers that caught our [...]

The O brand – arguably the most powerful and influential celebrity brand there is. At the center of the brand is Oprah Winfrey. Her rise from an abuse-ridden home in rural Mississippi to a billionaire, media mogul is nothing less than remarkable. Her road to success began as a co-anchor on Nashville’s WLAC-TV at the age of 19. Now her #1 rated talk show defines daytime television and has become a catalyst for boosting the [...]

I’m not much of a coffee lover but I do know three things about Starbucks: 1) The free, fast wi-fi makes for a good office away from the office. 2)The diverse clientele also makes it a great place to people watch and 3) Nothing Starbucks does goes unnoticed. On January 5th Starbucks made the bold move of giving their logo a face lift. Removed from the previous design are the word “Starbucks Coffee”. The only [...]

When starting a business it is easy to become overwhelmed by the multitude of tasks before you. Not only do you have to legally establish the business, you have to find a location to operate from, you have to create accounting processes but most of all you have to service your customers. Branding is often one of the areas in business that receives the least amount of attention and financial resources because many business owners [...]

It goes without question that the University of Oregon has an incredibly successful and dominant football program. Their current number one ranking would suggest that. What  many may have noticed but not put much thought into is their dominance in the branding arena as well. I think it is more than a coincidence that the master of branding, Phil Knight (Founder and chairman of Nike), is an alumnus and major financial contributor to the school. [...]

Even though I am very passionate about logo design, marketing and brand positioning one of the hardest things as a designer is explaining the importance and value of a good logo to a potential client. Let us first start with the definition of a logo. Logo (lō′gō) a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. However the definition does not fully explain [...]