Tweet When developing an ad campaign, using emotion is a very important element to include when conveying a message. In rare cases, however, the message itself delivers it’s own emotion. This is the case in State Farm’s Empire State of Mind 9/11 Tribute Commercial. For the 10th anniversary of 9/11, state Farm along with director Spike Lee put together a moving piece. The commercial featured 150 children, ages 8-11, that visited four firehouses in the [...]

Tweet State Farm features a series of commercials where after an accident the characters sing the State Farm jingle and an insurance agent shows up. While the State Farm agent analyzes the damage the characters have a little fun with the power and add their own individual request. In the one featured below the characters use the power to change their partners into their ideal boyfriend and ideal girlfriend. I have noticed that insurance companies [...]